Media at the Intersection of Content and Intelligence

Intelligent technology is transforming media. Beyond typical trend reports, Media Genius is a live study guide to understand and adapt to this transformation.

This guide covers five key topics, implications for communicators and access to a carefully curated selection of independent resources to advance your understanding of each topic.

It’s designed to both a primer and deep-dive resource. We hope it piques your curiosity and gives you fluency in new elements of modern media and communications.

  • 1.

    AI and Machine Learning

    Artificial intelligence allows for the completion of discrete tasks at a scale and depth far beyond human ability. It’s also an underlying element of how content is created, surfaced and shared.

  • 2.

    Platform Economy

    Data driven platforms have dramatically changed media, commerce and campaign models. Highly adaptive approaches are required to take advantage of them.

  • 3.

    Synthetic Content

    Fake news was only the beginning. Computer generated photos, audio and video are becoming increasingly difficult to differentiate from the real thing.

  • 4.

    Media Forensics

    An investigative lens is necessary to understand conversations and events before they become trending topics. Deep analytics fused with media expertise is essential to make sense of how content travels.

  • 5.

    Content Experience

    New technology creates almost unlimited to potential to shape stories and experiences. From highly adaptive 1:1 experiences to AR platforms, the means to engage through media has never been richer.

The Media Genius study guide has topic definitions, lots of examples and thousands of hours of educational material to go deep into the forces making modern media work.

Beyond this guide, you can stay up-to-date on how media producers of all kinds apply their genius in our weekly newsletter.

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